文章基本信息

标题：Cass-Clay Creamery: A New Direction for an Old Brand
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作者：McKee, Gregory J. ; Boland, Michael A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2008
卷号：39
期号：SUPPL
页码：1-14
出版社：Food Distribution Research Society
摘要：Consolidation and industrialization are increasingly important factors affecting the level of membership in cooperative businesses. This article presents information about the development of the dairy industry in North Dakota and its effect on Cass- Clay Creamery, a farmer-owned dairy cooperative. Students are asked to analyze decisions about branding and being acquired by another larger cooperative.
关键词：Dairy;cooperative;acquisition;North Dakota;Cass-Clay;AMPI