文章基本信息

标题：Factors Explaining the Consumers' Willingness-to-Pay for a "Typical" Food Product in Spain: Evidence from Experimental Auctions
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作者：Akaichi, Faical ; Gil, Jose Maria
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2008
卷号：39
期号：SUPPL
页码：2-15
出版社：Food Distribution Research Society
摘要：A random nth price experimental auction is used to elicit the willingness to pay (WTP) a premium for the locally produced and high quality white bean "Mongeta Ganxet" (MG) (Catalonia - Spain). Moreover, we are interested in testing the effect on the WTP of providing different pieces of information to participants. Results indicate that the provision of information on organoleptic, nutritional and cooking characteristics of the MG as well as their tasting has increased participants' WTP. Also, providing reference prices of substitutive products (both conventional and alternative high quality white beans) positively stimulates the premium participants are willing to pay for the MG. Finally, the level of consumption, the degree of knowledge about the product and the participants' previous experience increase the purchasing intention of the MG.
关键词：Willingness to pay;random nth price auction;Mongeta Ganxet