文章基本信息

标题：Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising
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作者：Ubilava, David ; Foster, Kenneth A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2007
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
关键词：Willingness-to-Pay;Choice Experiment;Pork Attributes