文章基本信息

标题：Channel Management and differentiation strategies: A case study from the market for fresh produce
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作者：Sodano, Valeria ; Hingley, Martin
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2007
期号：SUPPL
页码：577-593
出版社：Food Distribution Research Society
摘要：The paper analyses the current differentiation strategies in the market for fresh produce. First a short review of the literature on channel structure and product differentiation is presented, in order to identify, on a theoretical grounding the incentives for differentiation strategies. Second, a case study is drawn of a UK channel intermediary organisation carrying out differentiation policies in the fresh produce category (on behalf of UK multiple retailer customers) supplied by a dedicated Italian grower. Results show that in the fresh produce industry there is room for product differentiation, but with contradictory welfare effects.
关键词：fresh produce;product differentiation;channel structure and management