文章基本信息

标题：Canadian Orange Juice Imports and Production Level Import Demand
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作者：Liu, Yan ; Kilmer, Richard L. ; Lee, Jonq-Ying 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2007
期号：SUPPL
页码：17-29
出版社：Food Distribution Research Society
摘要：Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firm’s version of production differential, AIDS, CBS, and NBR models. An expansion of total Canadian orange juice import gallons using advertising favors the U.S. much more than it does the other three origins investigated— Brazil, Mexico, and ROW. A 1% increase in imported gallons of orange juice due to advertising will increase U.S. imports by 1.20% and Brazil’s gallons by 0.60%.
关键词：AIDS model;CBS model;import demand;international trade;NBR model