文章基本信息

标题：Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States
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作者：Baer, Alexander G. ; Brown, Cheryl
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2007
卷号：38
期号：7
页码：1-11
出版社：Food Distribution Research Society
摘要：Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.