文章基本信息

标题：Analyzing Landowner Demand for Wildlife and Forest Management Information
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作者：Munn, Ian A. ; Hussain, Anwar ; West, Ben 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2007
卷号：38
期号：12
页码：557-569
出版社：Food Distribution Research Society
摘要：Determining appropriate topics and target audiences is essential to design effective educational outreach programs. Based on landowner responses to a mail survey, we determined both the importance and the availability of wildlife and forest management information topics to Mississippi landowners. Combining this information clearly identified the appropriate subject matter for outreach programs-topics important to landowners and for which information was relatively unavailable. The importance of wildlife and forest management information relative to its availability depended on the region, land use patterns, and landowner characteristics, thus demonstrating which segments of the population should be targeted to maximize program impact.
关键词：complementary log-log link;landowner information needs;odds ratio;ordinal regression;outreach program budget