文章基本信息

标题：Strategic Alliances in U.S. Branded Beef Programs
本地全文：下载
作者：Martinez, Stephen W. ; Hanagriff, Roger D. ; Smith, Kevin E. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：SUPPL
出版社：Food Distribution Research Society
摘要：In this paper, we combine concepts from organizational economics to examine supply chain alliances formed to market branded beef products. To illustrate application of the framework, we examine three different types of alliances. We conclude that measuring costs associated with quality attributes have an important role in alliance structure.