文章基本信息

标题：Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure
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作者：Han, Jae-Hwan ; Harrison, R. Wes
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Employing contingent valuation method (CVM), the study explores whether or not consumers risk/benefit beliefs and knowledge about GM foods affect their behavior as measured by willingness to pay (WTP) a premium for GM beef with benefits. The results demonstrate that risk/benefit perceptions play a significant role to elicit WTP for GM beef with benefits