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文章基本信息

  • 标题:Prioritizing Trust Factors in an Agri-Food B2B E-Commerce Environment
  • 本地全文:下载
  • 作者:Canavari, Maurizio ; Rivaroli, Sergio ; Fritz, Melanie
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2006
  • 卷号:37
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Trust is recognized as an important asset for Business-to-Business e-commerce success, but few studies investigate the link between trust and e-commerce in agri-food markets. This paper aimed at prioritizing some trust factors in e-relationships between actors operating in the agri-food markets. Starting from the results of a previous analysis (Canavari et al., 2005), the importance of three categories namely “share of values and motivations”, “reliability and reputation” and “integration availability and non-opportunistic behavior”, and six trust factors are prioritized using the Analytic Hierarchy Process. The model seems to be capable to assign a priority order to the elements inspiring trust within e-trade relationships in the agri-food chains.
  • 关键词:Organizational Behavior (D23);e-Commerce (L81);Trust;analytic hierarchy process.
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