文章基本信息

标题：Determinants of Trust between Buyers and Suppliers in Agribusiness: Empirical Evidence from the German Pork Sector
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作者：Schulze, Birgit ; Spiller, Achim
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：SUPPL
出版社：Food Distribution Research Society
摘要：There are several hints that there is lack of trust in the relationships between farmers and processors in the meat industry. To generate instruments of trust management, a survey is conducted in the German pork chain measuring the level of trust perceived by farmers as well as the antecedents of trust. Overall satisfaction, the perceived neutrality of the carcass grading system, fairness and farmer orientation are the most import factors explaining trust.
关键词：Satisfaction;reliability;regression analysis;pork chain