文章基本信息

标题：Japanese Consumers’ Perceptions on and Willingness to Pay for Credence Attributes Associated with Canola Oil
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作者：Hu, Wuyang ; Chen, Kevin Z. ; Yoshida, Kentaro 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：4
页码：91-103
出版社：Food Distribution Research Society
摘要：In this study we found that Japanese consumers value the conventional health claim “low in saturated fat” more than the relatively newer claims, such as “high in oleic acid.” In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not domestically produced, but they are willing to pay extra for “organic” or “functional food” features. We also found that the scope and source of information on these credence attributes may also affect consumers’ choices and willingness to pay and that the effects may not be completely consistent with what one would expect.
关键词：canola oil;choice-based conjoint;credence attributes;Japanese consumers;willingness to pay