文章基本信息

标题：Interaction Between Food Attributes in Markets: The Case of Environmental Labeling
本地全文：下载
作者：Grolleau, Gilles ; Caswell, Julie A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：12
页码：471-484
出版社：Food Distribution Research Society
摘要：Some consumers derive utility from using products produced with specific processes, such as environmentally friendly practices. Means of verifying these credence attributes, such as certification, are necessary for the market to function effectively. A substitute or complementary solution may exist when consumers perceive a relationship between a process attribute and other verifiable product attributes. We present a model where the level of search and experience attributes influences the likelihood of production of eco-friendly products. Our results suggest that the market success of eco-friendly food products requires a mix of environmental and other verifiable attributes that together signal credibility.
关键词：environmental labeling;food attributes;food marketing;quality perception