文章基本信息

标题：Trust and Electronic Commerce in the Agrifood Sector. A Trust Model and Experimental Experiences
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作者：Fritz, Melanie ; Hausen, Tobias ; Schiefer, Gerhard 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Opportunities coming from electronic commerce provide interesting support options for the Agrifood sector. However, due to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-commerce. This paper develops a trust model for electronic commerce in the agrifood industry allowing for the analysis of trust determinants in traditional agrifood transaction relationships and their transfer to appropriate trust determinants in the e-commerce environment. First experimental results validating the suitability of the model to derive appropriate electronic trust generating elements for a given agrifood transaction environment are presented.
关键词：transaction costs;asymmetric and private information;laboratory experiment;electronic commerce;trust