文章基本信息

标题：Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
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作者：Capps, Oral, Jr. ; Williams, Gary W.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：1
出版社：Food Distribution Research Society
摘要：This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
关键词：Lamb;Advertising;Lamb Promotion