文章基本信息

标题：EXIGÊNCIAS DOS CONSUMIDORES EUROPEUS EM RELAÇÃO À MAÇÃ GAÚCHA, NA VISÃO DOS EXPORTADORES
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作者：Dorr, Andrea Cristina ; Marques, Pedro Valentim
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2006
卷号：37
期号：1
页码：40-48
出版社：Food Distribution Research Society
摘要：Considering the European consumers’ concern regarding food quality and safety, three study cases were developed with companies aiming to know what the requirements about apple production are. The results showed that two companies are only producers, meaning they do not hold any contractual relation between a company and themselves, which characterizes the management structure as “own production”. As for the third company, producers sell their fruit to the company after establishing a partnership (hybrid governance structure). The challenges for these companies are the increasing level of requirements concerning the apple quality, the relation between prices and costs and the food safety and traceability in the chain.
关键词：food safety;certification;traceability;fruit chain.