文章基本信息

标题：Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Price Approach
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作者：Huffman, Sonya Kostova ; Ishdorj, Ariun ; Jensen, Helen H. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
期号：SUPPL
出版社：Food Distribution Research Society
摘要：This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
关键词：scanner data;demand for healthy food