文章基本信息

标题：Typology and Financial Performance of Champagne Makers According to Distribution Channel
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作者：Declerck, Francis
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
期号：SUPPL
页码：1-22
出版社：Food Distribution Research Society
摘要：A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the type of distribution channel.
关键词：Champagne;Distribution channel;Strategy;Performance