文章基本信息

标题：Assessing Consumer Preferences for Country-of-Origin Labeling
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作者：Loureiro, Maria L. ; Umberger, Wendy J.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
卷号：36
期号：4
页码：49-63
出版社：Food Distribution Research Society
摘要：In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meats as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.
关键词：beef;consumer preferences;country-of-origin labeling;dichotomous choice;willingness to pay