文章基本信息

标题：Household Level Lamb Consumption Patterns
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作者：Williams, Gary W. ; Capps, Oral, Jr.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
卷号：36
期号：9
出版社：Food Distribution Research Society
摘要：This report is an analysis of the ACNielsen HomeScanTM data for lamb purchases stratified or sliced by several demographic characteristics of the purchasing households, including: (1) household size; (2) household income; (3) age of the household food preparer; (4) employment status of the household food preparer; (5) education level of the household food preparer; (6) household race; and (7) region where the household is located. The results provide data on market penetration (the percentage of households who buy lamb) viewed from a number of demographic perspectives and provide guidance for allocation of lamb advertising dollars.
关键词：household lamb;consumption patterns;lamb