文章基本信息

标题：After the Bubble: The Survival and Ownership of Internet Marketplaces for Farmers and Agribusiness
本地全文：下载
作者：Wheatley, W. Parker ; Buhr, Brian L.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
卷号：36
期号：12
页码：502-519
出版社：Food Distribution Research Society
摘要：This paper presents a theory of how industry structure and beliefs about Internet marketplace use have driven choice and ownership of marketplaces. The theory's predictions suggest that surviving Internet marketplaces will be those with strong historical linkages in an industry and those owned by or affiliated with major commodity buyers. Comparisons of these predictions with actual outcomes provide validation of the theory. Where predictions differ from results, observations are made as to the nature of the deviations.
关键词：agricultural markets;electronic commerce;Internet markets;network externalities;technology adoption