文章基本信息

标题：Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses
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作者：Watson, Susan ; Nwoha, Ogbonnaya John ; Kennedy, Gary A. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
卷号：36
期号：12
页码：673-683
出版社：Food Distribution Research Society
摘要：The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer’s and seller’s perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.
关键词：e-commerce;internet;rural businesses;technology;willingness to pay