文章基本信息

标题：In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study
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作者：Nalley, Lawton Lanier ; Hudson, Darren ; Rogers, Robert W. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2004
期号：SUPPL
页码：163-173
出版社：Food Distribution Research Society
摘要：A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.
关键词：beef;conjoint;convenience foods;experiments;in-store tests;surveys