文章基本信息

标题：CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR FOOD LABELING: A DISCUSSION OF EMPIRICAL STUDIES
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作者：McCluskey, Jill J. ; Loureiro, Maria L.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2003
页码：95-102
出版社：Food Distribution Research Society
摘要：We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and "Fair Trade" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.