文章基本信息

标题：COUNTRY-OF-ORIGIN LABELING OF BEEF PRODUCTS: U.S. CONSUMERS' PERCEPTIONS
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作者：Umberger, Wendy J. ; Feuz, Dillon M. ; Calkins, Chris R. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2003
页码：103-116
出版社：Food Distribution Research Society
摘要：In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for steak labeled "U.S.A. Guaranteed: Born and Raised in the U.S." Food-safety concerns, preferences for labeling source and origin information, a strong desire to support U.S. producers, and beliefs that U.S. beef was of higher quality were reasons consumers preferred COOL.