文章基本信息

标题：CONSUMER RESPONSE TO GMO FOODS: BRANDING, CERTIFICATION, AND CONSUMER CHARACTERISTICS
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作者：Baker, Gregory A. ; Mazzocco, Michael A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2002
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification progr am would be more effective than the use of a familiar brand in assuring consumers of the safety of GMO foods.
关键词：GMO; co njoint analysis