文章基本信息

标题：Consumer Willingness to Pay for Irradiated Beef
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作者：Nayga, Rodolfo M., Jr. ; Poghosyan, Arsen ; Nichols, John P. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2002
期号：SUPPL
出版社：Food Distribution Research Society
摘要：This study examines consumer willingness to pay for irradiated beef products. About 58 percent of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound of irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 to 25 cents per pound for irradiated beef. Supply chain implications are discussed.
关键词：Consumer Behavior;Food Chain;Food Irradiation;Willingness to Pay