文章基本信息

标题：The Role of Promotion Programs for U.S. Poultry Exports
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作者：Shahid, Abdus ; Gempesaw, Conrado M., II
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2002
页码：59-70
出版社：Food Distribution Research Society
摘要：This study examines the effectiveness of price versus nonprice promotion programs for U.S. poultry exports. A comparative static simulation framework is specified for this purpose. The elasticities needed for the simulation model are estimated using seemingly unrelated regression and time-varying parameter regression techniques. Results from this study indicate that a price subsidy is more effective than nonprice market promotion programs in raising export demand for U.S. poultry.