文章基本信息

标题：An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish
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作者：Harrison, R. Wes ; Stringer, Timothy ; Prinyawiwatkul, Witoon 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2002
页码：157-170
出版社：Food Distribution Research Society
摘要：Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.