文章基本信息

标题：Analyses of Generic Dairy Advertising, 1984-97
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作者：Blisard, Noel ; Blayney, Donald P. ; Chandran, Ram 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1999
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billionpounds, between September 1984 and September 1997. Sales of cheese rose byabout 6.8 billion pounds (milk equivalent) in the same period because ofincreased generic advertising. An assessment of 15 cents per hundredweight ofmilk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of1983, funded the advertising. Activities of the National Fluid Milk ProcessorPromotion Board also contributed to increased milk sales over the past year.Gross returns to dairy farmers between September 1984 and September 1997were estimated to increase by $3.44 for each dollar spent on generic advertising.
关键词：Cheese; fluid milk; advertising; demand; entry; exit; distributed lag;econometrics; simulation; elasticities; Milk Processor Education Program