文章基本信息

标题：EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
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作者：Hyde, Jeffrey ; Foster, Kenneth A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1999
期号：SUPPL
出版社：Food Distribution Research Society
摘要：This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.
关键词：pork;advertising;VAR