文章基本信息

标题：THE GROCERY RETAILING SECTOR IN GERMANY: ECR ACTIVITIES IN COMPARISON TO THE USA
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作者：Katsaras, Nikolaos ; Schamel, Guenter
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1999
期号：SUPPL
出版社：Food Distribution Research Society
摘要：The German food retail sector and food manufacturers are in a state of transition due to a complex mixof technological and market forces. Competition continues to increase due to sluggish demand andincreasing consumer mobility. The high degree of domestic and international concentration increases theintensity of competition. The top 20 food retailers obtain far more than two-thirds of total sales. Because of the increased competition among retailers, the number of retail stores will continue todecline. Food manufacturers fear the buying power of retailers in many ways. Distrust and struggleover the terms of trade characterize the relation between retailers and manufacturers. ECR activities inGermany lag behind relative to the US due to various cultural and procedural differences as well asstrategic reasons. However, ECR provides a catalog of measures to achieve more efficiency andcustomer focus.