文章基本信息

标题：DIFFERENCES IN CONSUMERS OF FRESH TOMATOES AT FOUR RETAIL VENUES
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作者：Brumfield, Robin G.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1994
页码：93-102
出版社：Food Distribution Research Society
摘要：This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness.