文章基本信息

标题：A TARGET MOTAD ANALYSIS OF SWEET POTATO MARKETING
本地全文：下载
作者：Bauer, Larry L.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1991
页码：123-129
出版社：Food Distribution Research Society
摘要：Decisions regarding when to harvest and when to sell sweet potatoes are more complex than for other crops because yields continue to increase after the crop is initially ready for harvest, and sweet potatoes can either be sold at harvest or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data covering 21 years.