文章基本信息

标题：EFFECT OF DEBT POSITION ON THE CHOICE OF MARKETING STRATEGIES FOR FLORIDA ORANGE GROWERS: A RISK EFFICIENCY APPROACH
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作者：Moss, Charles B. ; Ford, Stephen A. ; Castejon, Mario 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1991
页码：103-111
出版社：Food Distribution Research Society
摘要：This study examined the relationship between debt position and choice of marketing instrument. Specifically, this study employed first and second degree stochastic dominance, and stochastic dominance with respect to a function to determine whether the efficient marketing instrument changes between debt positions. The results indicate that the choice of marketing instrument does vary with debt position in some marketing periods if the decision-maker is moderately risk averse.