文章基本信息

标题：Factors Influencing Consumers' Selection of Garden Centers
本地全文：下载
作者：Safley, Charles D. ; Wohlgenant, Michael K.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1995
期号：SUPPL
出版社：Food Distribution Research Society
摘要：A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales.
关键词：Garden centers;Consumer perceptions and attitudes;Impulse buying