文章基本信息

标题：DEMOGRAPHIC AND SOCIO-ECONOMIC CHARACTERISTICS AND THE CONSUMPTION OF DIETARY FOODS: AN ILLUSTRATION FROM AN ECONOMY IN TRANSITION
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作者：Florkowski, Wojciech J. ; Moon, Wanki ; Resurreccion, Anna V.A. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1998
期号：SUPPL
出版社：Food Distribution Research Society
摘要：The market for functional foods in industrialized nations has shown rapid growth over the lastdecades, sales being estimated at $9 billion in 1995. The emerging market economies of Centraland Eastern Europe provide a unique opportunity to study consumer behavior regarding theconsumption of functional foods. This paper examines demographic and socio-economic factorsaffecting consumer beliefs in dietary properties of food in Bulgaria, one of the economies intransition. Estimated results are expected to provide information useful for developing marketingstrategies for dietary food product marketing and assist in the formulation of policies andeducation programs to assure that consumers make informed choices in product selection. Educational attainment level, gender, household size, and regional variables were found to havestatistically significant effects on consumer beliefs in dietary properties of food in Bulgaria.