文章基本信息

标题：THE MARKET FOR GENETICALLY MODIFIED FOODS: CONSUMER CHARACTERISTICS AND POLICY IMPLICATIONS
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作者：Baker, Gregory A. ; Burnham, Thomas A.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2001
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Conjoint analysis was used to explore consumer preferences for food products that are the productof genetically modi.ed organisms (GMOs). The results of a cluster analysis indicated that consumersfell into three homogeneous groups based on their preference for a branded, low-priced, or GMO-freeproduct. There were some differences between the segments based on the sociodemographiccharacteristics of age, education, and income. However, consumers in the segment that wished toavoid GMOs were most easily distinguished from consumers in the other two segments based on theirhigh level of risk averseness and belief that GMOs do not positively affect the quality or safety offood products. Implications for food marketers and policymakers are discussed. # 2002 ElsevierScience Inc. All rights reserved.