文章基本信息

标题：RECENT CHANGES IN MARKETING AND TRADE PRACTICES IN THE U.S. LETTUCE AND FRESH-CUT VEGETABLE INDUSTRIES
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作者：Handy, Charles R. ; Thompson, Gary D. ; Glaser, Lewrene K. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2001
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Fifteen lettuce and bagged salad shippers were interviewed as part of a larger study onchanges in produce marketing. Retail consolidation, changes in technology, and increasedconsumer demand for convenience, product diversity, and year-round availability have allinfluenced shipper-retailer relations. The interviewed firms provided more fees and servicesto retail buyers in 1999 than 1994. Most of the bagged salad shippers paid slotting fees,while none of the lettuce shippers were currently doing so. Bagged salad firms tended tooffer services to their customers, while lettuce firms generally complied with the servicerequests made by retailers.
关键词：lettuce; fresh-cut; bagged salads; fees; services; marketing