文章基本信息

标题：MARKET DEMANDS FOR BAGGED, REFRIGERATED SALADS
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作者：Thompson, Gary D. ; Wilson, Paul N.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1999
页码：463-481
出版社：Food Distribution Research Society
摘要：Sales of newly introduced bagged, refrigerated salads grew at over 50% annually, during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross- price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.