文章基本信息

标题：AN EMPIRICAL INVESTIGATION OF IMPORTANCE RATINGS OF MEAT ATTRIBUTES BY LOUISIANA AND TEXAS CONSUMERS
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作者：Hui, Jianguo ; McLean-Meyinsse, Patricia E. ; Jones, Dewitt 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1995
页码：636-643
出版社：Food Distribution Research Society
摘要：This study provides an empirical investigation of how consumers rate meat attributes. Results show an importance order for 12 selected meat attributes and reveal some relationships between the importance ratings and consumer's demographic or socioeconomic characteristics. The findings suggest that (1) the meat marketing strategy should focus on freshness, taste, and appearance; (2) nutritional attributes have become important factors in the meat purchasing decision of female, educated, and married consumers; (3) older, married, low-income, or non-white consumers still remain price conscious; and (4) USDA label has become an important symbol of meat quality and safety to older, female, Baptist, and high-income consumers.
关键词：Meat attributes;Importance ratings;Meat marketing;Socioeconomic characteristics;Kruskal-Wallis test;Ordered-Probit model