文章基本信息

标题：A CONTENT ANALYSIS OF SOURCE-MESSAGE HETEROGENEITY IN MASS MEDIA COVERAGE OF AGROBIOTECHNOLOGY
本地全文：下载
作者：Marks, Leonie A. ; Kalaitzandonakes, Nicholas G. ; Zakharova, Lucy 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2001
期号：SUPPL
出版社：Food Distribution Research Society
摘要：In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of agrobiotechnology.