文章基本信息

标题：Modeling Coupon Values for Ready-To-Eat Breakfast Cereals
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作者：Price, Gregory K. ; Connor, John M.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2001
出版社：Food Distribution Research Society
摘要：A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators. Keywords: coupons, ready-to-eat breakfast cereals, panel data model