文章基本信息

标题：INTELLIGIN - A GINNING REVOLUTION FROM PROCESS CONTROL TECHNOLOGY
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作者：Ford, Stephen A. ; Hall, Charles R.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1997
出版社：Food Distribution Research Society
摘要：Gordon Williams spread his files across the table in front of him. As productmanager for IntelliGin, it was his responsibility to develop the marketing plan forZellweger Uster's latest product. They were planning on a 1998 productintroduction but in April of 1997, they had yet to settle on a marketing plan.Marketing IntelliGin presented a unique challenge because although the technol-ogy would be sold to cotton gins, the cotton farmers would end up paying for it.However, everyone in the supply chain could benefit from it. His marketing teamwas to meet shortly to discuss once again their approach to this marketingproblem.