文章基本信息

标题：MODIFYING THE NEO-CLASSICAL APPROACH TO TECHNOLOGY ADOPTION WITH BEHAVIORAL SCIENCE MODELS
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作者：Lynne, Gary D.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1995
出版社：Food Distribution Research Society
摘要：The dualistic nature of humans has been recognized for centuries. The intriguing question is the extent to which the human being with her/his display of concern for others can simultaneously act as an egoist, the latter being descriptive of the homo oeconomicus rendition of the human. Multiple utility theory suggests a way to approach research on such issues. A test case of water conserving technology adaptation behavior by Florida growers is examined. Empirical evidence supports moving toward an expanded version of the mono-utility or I-utility model to include a We-utility.
关键词：Behavioral economics;Conservation technology;Meta-preferences;Multiple utility;Socioeconomics;Technology adoption