文章基本信息

标题：VALUING AMBIGUITY: THE CASE OF GENETICALLY ENGINEERED GROWTH ENHANCERS
本地全文：下载
作者：Buhr, Brian L. ; Hayes, Dermot J. ; Shogren, Jason F. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1993
出版社：Food Distribution Research Society
摘要：A split-valuation method is developed and implemented to elicit the willingness to pay to consume- or avoid consuming- a product of ambiguous quality. The split-valuation method uses experimental auction markets to separate and value the positive and negative attributes of the ambiguous good. The results show that the method can be used to successfully value a good ambiguous quality. Our application reveals that for a sample of students at a midwestern land-grant institution, the average respondent is willing to pay a premium for meat produced with the use of a genetically engineered growth enhancer that has 30% to 60% fewer calories and is 10% to 20% leaner.