文章基本信息

标题：ASSESSING THE IMPORTANCE OF APPLE ATTRIBUTES: AN AGRICULTURAL APPLICATION OF CONJOINT ANALYSIS
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作者：Manalo, Alberto B.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1990
出版社：Food Distribution Research Society
摘要：The use of conjoint analysis in assessing consumers' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers' ranking of alternative attribute combinations. It is shown that conjoint analysis provides results that may not be obtained from a survey where respondents are asked to directly state their assessment of the importance of attributes.