Purpose: The purpose of this paper is to discuss the role of eco innovation in order to achieve sustainable development in manufacturing industries. The outcomes of this paper attempts to describe the main drivers of eco innovation among companies, core categories of eco innovation practices in manufacturing industry and framework of radical and incremental eco product innovation. The last part of the paper provides the insight of the new paradigm for eco innovation research in new millennium particularly in developing countries.

Design/methodology/Approach: The selected papers that have been reviewed were retrieved from Google scholar database with high citation index.

Findings: Manufacturing acknowledges eco innovation as a pivotal role to attain sustainability development in ecology, economy and society. There are three main drivers that able to boost the manufacturing sustainability namely regulation, responsibility and competition. Four types of eco innovation practices are product, process, marketing and organizations. However, among of them, eco product innovation is highly discussed among scholars in new millennium. Most of high cited literature describes the dimension of radical and incremental literature in four dimensions: modes of changes, economy values, design changes and eco innovation practices. The new research paradigm should discuss on eco innovation management in manufacturing industry.

Originality/value: Most of scholars are confused with the correct concept of eco innovation and its relationship towards sustainability development. Therefore, this paper attempts to provide a clear direction on difference between the incremental and radical eco product innovation implementation in manufacturing industry en route for building the sustainable development echoes to economy, ecology and society.