文章基本信息

标题：Halal Logistics PEST Analysis: The Malaysia Perspectives
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作者：Mohamed Syazwan Ab Talib ; Abu Bakar Abdul Hamid ; Mohd Hafiz Zulfakar 等
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2014
卷号：10
期号：14
页码：119
DOI：10.5539/ass.v10n14p119
出版社：Canadian Center of Science and Education
摘要：Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The results generated 20 factors that externally influencing the Malaysia Halal logistics scene. Plus, from the analysis, the opportunities and threats are also showcased. This study is the first attempt to analyse the external environment of Malaysia Halal logistics industry, and it is hoped that this study will be a platform or future reference for more academic and professional research in Halal industry.