文章基本信息

标题：Structural Equations Modeling, Perceived Risk and Flow State on E-Commerce
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作者：Cristiane Salome Ribeiro Costa ; Rafael Lucian
期刊名称：iBusiness
印刷版ISSN：2150-4075
电子版ISSN：2150-4083
出版年度：2014
卷号：6
期号：2
页码：38-43
DOI：10.4236/ib.2014.62005
出版社：Scientific Research Publishing
摘要：Flow state is an important theory to understand the consumer behavior of e-commerce. Perceived risk also has been object of academic studies because it is an inhibitor of the online purchases. In this way, the objective of this research is to investigate the relation between the perceived risk and flow state. Through a structural equations modeling, it was disclosed that the ability of the consumer with the use of the Internet intervenes with its perception of risk.
关键词：Structural Equations Modeling; Perceived Risk; Flow State; E-Commerce